Looking to buy a diamond? The first step is considering the four C’s, namely: cut, colour, clarity and carat-weight. These factors help determine your diamond’s value. We source in alignment with the Kimberley process, meaning all our diamonds are conflict free.
The brilliance of your stone is based on how it’s been cut. In other words, the finer the cut, the more your diamond will sparkle. The shape of your stone is another way of referring to it’s cut as detailed below.
The second most important trait in diamond choice and investment is colour. Diamonds are graded according their shade, with D being the highest, meaning absolutely colourless and Z the lowest, where a yellow or even brown tint is noticeable. Verus Fine Jewellery offers D through G/H diamonds for both quality and rarity. Rarity also comes in the form of “fancy coloured” diamonds – these are extremely special stones – and are graded by the intensity of their shade. You’ll find yellows, pinks and blues in this category, and brighter the hue, the more scarce and exceptional the stone.
Tiny imperfections are present in almost all diamonds. Clarity is the degree to which the number and size of those tiny imperfections occur. So, the larger the amount and the bigger the size of the inclusions, the lower the grade of clarity, meaning a diamond that’s less rare. However, a diamond with no such inclusions is termed flawless and valued for its rarity.
Carat weight is a commonly known phrase in the fine jewellery world and refers to the weight of a diamond. However it may not precisely determine a diamond’s true size. Remember, diamonds of equal carat-weight may differ greatly in brilliance depending on their symmetry and cut, making carat-weight alone unreliable as an evaluation tool.
A faceted diamond means a beautifully unique stone, kept as close to its natural form as possible for a more organic look. You’ll find these stones in our salt ‘n pepper diamond collection, and we’re able to source individual faceted diamonds for you too.
Also known as fancy diamonds, we use many cognac and champagne diamonds in our fine jewellery for their depth of colour and warmth. Diamonds with natural pink, blue, orange, green, red, and violet bodycolors are extremely rare. Out of 100,000 diamonds, only a few will have one of the extremely rare colors. The color can have any intensity between "very light" and "vivid". We do offer some colour diamonds in our collection. Most of them are natural colours.
We love black diamonds, as you will have noticed. These are natural diamonds that have been colour treated, and occasionally we have a colour treated fancy brilliant diamond which is relatively inexpensive next to the price of natural fancy brilliant diamonds. Just like white diamonds, colour diamonds can be sourced for purchase as single stones.